How we got here and where we’re going

In early 2010, Dave Fried and Danny Kline met at an industry conference and immediately became friends. Dave was leading TricoreHCM, one of the most recognized human capital management firms in the mid-Atlantic. Danny was running Payday Payroll, one of the nation’s most respected independent payroll providers. Over the years, Dave and Danny found synergies within each others’ companies, and it wasn’t long before their teams were working together daily.

Dave and Danny’s vision, ethics, and respective businesses seamlessly aligned, driving mutual growth and resounding client success.

The natural next step was clear: a merger.

In early 2020, the two brands united under the Payday name to offer a comprehensive suite of services to their clients.

Today, under Danny and Dave’s stewardship, the company is focused on the future, attracting outstanding talent, thoughtfully growing the firm and developing new strategies and product offerings for tomorrow’s modern businesses.

Leadership Team

Dave Fried
Dave Fried

Chief Executive Officer

Danny Kline
Danny Kline


Kathryn Fried
Kathryn Fried

Chief Operating Officer

Mike Dozier
Mike Dozier

Chief Financial Officer

We Work For You

Payday does more than just check boxes. We work side-by-side with our clients to help them navigate the entire HR, benefits and payroll landscape and develop the right strategies for the right challenges.

In the

Invested in the People and Places We Serve

At the end of the day, Payday is about people. We exist to contribute to the happiness and security of your employees and their families. That’s why we are passionate about giving back. Payday cares, and our team members are always willing to roll up their sleeves and help make our communities a better place to live and work. Payday is passionate about our mission of service, and it shows.

Inlet Fitness has been with Payday since 2002, and they make life easy. They always have my back on the latest compliance needs and that gives me peace of mind. 

Paula Curtin, Business Manager at Inlet Fitnes

Inlet Fitnes
Partnering with Payday

When Payday's team met with me, it was clear they were invested in being a partner, not just my payroll company. I now run payroll, HR, and benefits through Payday giving me more time to focus on the growth of my company. 

Jason Blanchette, Owner & CEO of Anderson’s Garden Center

 Anderson’s Garden Center
Partnering with Payday

Payday was able to take our open enrollment experience from a very manual process to mostly all electronic. Their team helped the employees through the entire process and took the burden off of UPA. 

Debra Young, President of United Property Associates

 United Property Associates

My business ran at high speed, except for HR and Benefits.  Payday has provided tailored solutions, including custom applications, to replace our growing amount of spreadsheets.  Payday has improved employee morale by giving them 24/7 access to their info! . 

Rodney Malone, Owner & CEO, Crescent Counseling & Casework Services

 Crescent Counseling & Casework Services
Partnering with Payday

What matters most to me is that my employees are taken care of. The Payday Benefits team has always been there to help, and not just at open enrollment.  

Angela Pantaleone, Owner of Coterie Salon and Spa

 Coterie Salon and Spa

I have worked with Payday since the early 2000’s. From day one they have been committed to the community and providing us with a boutique level of service we didn’t know existed in the market. As our needs grow, they are always there to provide solutions.  

Karen Joyner, CEO Virginia Peninsula Food Bank

 Peninsula Food Bank
Partnering with Payday

I have been with Payday since 2009 and continue to be impressed with the care and expertise with which everyone at Payday handles my account. No matter who answers the phone, they know who I am and how to help. They respect my time and business; I appreciate that.  

Greg Goodwin, CFO at the Givens Companies

Givens Companies
Partnering with Payday

Payday's team of experts has been there for our staff and continue to go the extra mile to make sure we are happy. They have such little turnover; it provides us with stability that can't be matched by their competitors.  

Chetan Shah, CEO of Princeton Eye and Ear

Princeton Eye and Ear
Partnering with Payday

Payday has taken the time to understand our various businesses and offered custom solutions to enhance our payroll and HR needs. Their professionalism, excellent service, positive attitude, and attention to detail set them apart from the big box providers.  

Dean Cribbs,VP and CFO at Johns Brothers Security, Inc.

Johns Brothers Security, Inc.
Partnering with Payday

I have been an extremely satisfied customer of Payday Payroll for 30 years. Leaving their service would never cross my mind. I have come to rely on their accuracy, dedication, and customer service, which has never failed. I give them 6 stars on all categories above. Forget the frustrating phone trees that are so ubiquitous. They do it the old-fashioned way-answering the phone with a person. They are truly the BEST at what they do. You should consider no other payroll company but Payday.  

Dr. Bob Lehman,Owner of Pediatric Affiliates

Pediatric Affiliates

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